Director of Sales

Job Overview

Director of Sales
Visit Ogden

Visit Ogden works with the people and places of our community to sustainably curate, cultivate and promote
meaningful experiences for residents and visitors. We are the designated Destination Marketing and
Management Organization for Weber County.

Visit Ogden is looking for a vibrant, driven, proven sales professional who wants to share their passion for sports and the greater Ogden community with others. If your skills and experience align with relationship building and successful sales metrics, and your passions lie with sports and the Ogden area, this role allows you to invest your time and talents in a position that allows others to discover Weber County and elevates the quality of life for our residents.

POSITION PURPOSE: Directs daily operations of the Visit Ogden sales team. Develops and executes the
implementation of a comprehensive sales plan to bring meetings and conventions, sporting and special events
to Weber County. Actively participates as a full-time sales producer in the sports market to bring business and
provide economic impact to Weber County. Position also provides coverage for President in her absence.

REPORTS TO: President/CEO; also accountable to the Board of Trustees.

PRINCIPAL ACTIVITIES:
• Manages sales team by setting individual prospecting, economic impact and venue revenue goals for each team member.
• Responsible for the development and implementation of the annual sales plan, sales strategies, objectives and coordination of trade show participation.
• Directly supervises the activities of the sales team by reviewing sales activity, identifying educational opportunities, counseling and motivating staff to ensure sales goals are met.
• Builds and maintains excellent working relationships with industry colleagues, Weber County lodging properties, Weber County venues, past, current and future clients.
• Seeks opportunities to be involved in boards/committees within the community and tourism industry.
• Maintains communication and good rapport with lodging partners by conducting monthly meetings with lodging partners’ Director of Sales personnel, individually, as well as a quarterly Lodging Association meeting.
• Coordinates joint efforts of the Visit Ogden sales team and Weber County Culture Parks & Recreation sales staff.
• Creates and distributes sales reports to report on progress and production of sales team to the President/CEO.
• Presents sales report to the Visit Ogden Board of Trustees at bi-monthly board meetings.
• Researches and identifies potential conference or sports market events. Develops and maintains relationships with meeting planners and/or rights holders to identify prospects, obtain RFP’s and book events. Prepares proposals for events and directs event servicing and logistics which may include heading a local organizing committee for larger events.
• Responsible for planning, attending and follow-up of trade shows and marketplaces to develop sales leads and generate future business.
• Coordinates and arranges site visits and familiarization tours.
• Solicits participation from meetings, conferences and events for the Weber Sustainability Fund.
• Determines initiatives that support destination stewardship and sustainability initiatives and encourages participation from clients, partners and stakeholders.
• Works in cooperation with the rest of the Visit Ogden team to maintain and encourage positive workplace culture, lots of laughs, and great energy.

MEASUREMENT STANDARDS:
• Quarterly and annual agreed upon goals, including personal and team booking goals as well as management goals.
• Completes work within established deadlines and stay at/under budget.
• Be knowledgeable of Weber County venues, attractions, lodging, and entertainment and act as a Weber County ambassador in all areas.

REQUIREMENTS:
• Bachelor’s Degree in Sales, Hospitality, or Tourism or the equivalent demonstration of commitment
to learning and enhancing your own capabilities.
• A minimum of 5 years’ experience in hospitality or sales or in other fields demonstrating innovation,
ability to think outside of the box, building relationships and achieving goals; preferably in a leadership role.
• Substantial knowledge of conference sales or sports markets preferred, but not required.
• An ability to understand and retain detailed information and communicate it in meaningful ways to others.
• Proven leadership for effective teams and relationship building.
• Strong passion for the greater Ogden area including attractions, recreation, arts, entertainment, restaurants, hotels, districts and other tourism related assets.
• Must enjoy working with others, being part of a great team, and maintain excellent relationships with governmental entities and employees, stakeholders, media, and meeting and event planners.
• Ability to travel and to provide own transportation.
• Proficient in MS Windows including Word, PowerPoint, Excel, and Outlook.
• Excellent written and oral communication skills including confident public presentation skills.
• Ability to think and work in a fast-paced environment.
• Well-organized, self-motivated and proactive.
• Position may require overnight travel, after-hours work, access by CEO and staff at any time, monitoring email and online activity after hours and on weekends.

Physical/Sensory/Cognitive Requirements to Perform Essential Job Functions
• Ability to sit at a desk for 6-8 hours per day, if required.
• Ability to operate computer keyboard and view computer screen for 7-8 hours per day, if required.
• Ability to set up and tear down tradeshow booths, equipment and marketing materials.
• Must be able to hear and converse via telephone and in person.
• May be required to lift boxes and small equipment up to 50 pounds in weight.

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as
defined to meet the ongoing needs of the organization.

To Apply
Please email your resume, cover letter and salary requirements, in Word or PDF format, to:
Sara Toliver
President & CEO
Visit Ogden
sara@visitogden.com
No telephone calls, please.

Resumes submitted through platforms without the requested materials will not be considered.
The position is open until filled.

Pay Range and Benefit Package includes:
Base salary: $70,000 – $80,000 based on experience
Commission potential:
• 10% based on managerial goal execution
• 10% based on personal and team sales performance
• Up to an additional 10% for exceeding established sales goals

Benefits:
• Medical insurance
• Dental insurance
• Vision insurance
• High Deductible HSA Contribution Incentive (upon annual approved budget)
• 11 paid holidays
• Vacation and sick leave
• Cell phone stipend
• Flexible schedule
• 401K plan with matching contribution
• Season ski pass(es), (negotiated annually)
• Education/Tuition reimbursement
• Lots of opportunities to explore the community!