Work closely with DOSM to create, implement and manage a comprehensive social media strategy for the Davis Area Convention and Visitors Bureau to increase visibility and traffic across all XYZ brands.  Provide support to the President/CEO and DOSM as needed.  Assist in oversight of Visitor Center.   

Principal Duties and Responsibilities

• Experiment with new and alternative ways to leverage social media activities.

• Monitor trends in social media tools and applications to effectively manage the advantages of use of social media

• Strategize with DOSM and others within the organization on incorporating relevant social media techniques into the DMO culture and into all of the organizations products and services

• Measure the impact of social media on the overall marketing efforts

• Monitor DACVB website and implement changes when needed

• Work closely with the Office Manager on Front Desk responsibilities such as answering the phone, greeting the public and assisting walk-in visitors

• Development of quarterly newsletter

• Other duties as assigned.

Skills and Attributes:  

• Extensive knowledge and proven experience in use of social media to include but not be limited to blogging, community development, Twitter, Facebook, social book marking, commenting, etc.

• Excellent writing and verbal communication skills

• Creativity and willingness to experiment in a social media field with incredible growth and uncertainty

• Team player with the ability to create strong working relationships with staff, community partners and shareholders

• Excellent computer experience

• Ability to synthesize large amounts of data into actionable information

• Perform Quantitative analysis and results

• Excellent organizational skills and the ability to multi-task and meet deadlines

Experience:

• One year or more in working with social media tools and techniques

• Experience and/or education in traditional, news media, guerilla, and “word of mouth” marketing

• Website management

• Experience in creative writing skills

• One year or more in hospitality/tourism industry preferred