Serves as the hotel representative to prospective clients and customers who need to rent rooms, meeting space, food and beverage service, etc.  Responds to sales inquiries, initiates new sales, prospects and qualifies leads and solicits potential clients, entertains clients, conducts site visits and answers questions, determines rates, prepares proposals, negotiates contracts, services accounts and analyzes lost business for the hotel/s.  Develops sales plans and strategies to meet or exceed established revenue and room night goals.  Works with various departments to ensure requested services are provided to customers.